Diamonds 101

THE FOUR C’s of DIAMOND

These four key points should be ranked by what is most important for you. Some like the size, some care more about clarity. You have to make a decision that works with your budget. If there is no limit, a big D Flawless Stone would be ideal. No color and no flaws is highly sought after.

Please click on the section below to read more about the diamond breakdown and what it means to you.

Clarity refers to the lack of flaws found within the diamond. A flawless diamond is most desirable as it contains no flaws.

Carat weight refers to the weight of the diamond. This measurement may not reflect the diamond’s size due to variations in cut, shape, and setting.

Color ratings are based on the lack of color within the gem. A clear diamond is the most valuable.

Cut refers to both the shape of the diamond and the quality of the cut. A well-cut diamond has a symmetrical shape as well as facets that reflect a lot of light.


DID YOU KNOW: It is less than $100 to certify a stone from GIA.

So if you’re making a big purchase and the retailer is trying to tell you it’s not worth it, chances are your “D” stone is a “G” stone. There are many horror stories out there. Don’t take our word for it, GOOGLE IT! People will walk into a store in their local mall and get ripped off. They assumed a big chain store at the mall would be more honest with their stones, but that isn’t always the case. There are certification companies out there who have much more relaxed grading. Retailers will send not so desirable stones there and get a higher rating than GIA so they can demand a higher price. Typically, if you walked into the mall, you will easily pay 40%-60% higher price.

Also shop informed! Educated yourself so you can make the best selection with your budget.